Netflix Puts Someone Inside Giant Billboard House For 48 Hours

A Netflix billboard on Sunset Boulevard has been transformed into a fully furnished house, with someone living inside the elevated display for roughly 48 hours.

The promotional billboard, located at Sunset Boulevard and Selma Avenue from August 6–8, is designed to resemble the exterior of a weathered house titled “THE LAST HOUSE.” It features a green front door, climbing ivy and a prominent bay window.

Inside the window, a person can be seen lying back in a furnished living room with their feet propped up and waving. The person is also communicating with people on the street below using a whiteboard.

Large lettering across the billboard asks, “HOW LONG CAN YOU SURVIVE?” with a Netflix logo displayed underneath.

The camera zooms toward the person inside before pulling back to reveal the entire billboard and the busy street below.

The stunt promotes the thriller The Last House, starring Greta Lee and Wagner Moura, which began streaming on August 7.