Mass Crowd Camps Overnight In Times Square For Luxury Watch Release

The video filmed by X user DeFiBanker shows dozens of people camping on the sidewalk in Times Square on May 12, 2026, at around 5:30 PM.

The shaky footage moves along the busy street, revealing a long line of watch enthusiasts gathered outside the Swatch store ahead of a highly anticipated Swatch x Audemars Piguet limited-edition release.

Folding chairs in green, blue, and black are arranged along the pavement beside metal barricades. Some people sit and relax, others lie on blankets on the ground, while backpacks and personal belongings are scattered around them. One person is seen wearing a full-face black helmet or mask while seated in a green chair. Others use their phones or talk as pedestrians pass by and vehicles, including black SUVs and a large red truck, drive through the area.

Bright signage and billboards fill the background, including displays for “The Lion King” and McDonald’s. The camera continues past the crowd and ends with a clear view of the Swatch store entrance, where a large illuminated “Swatch” sign hangs above the glass doors. A man in a black jacket and tie is seated directly outside the entrance.

The post accompanying the video states that dozens of people were still camping out in New York City for the Swatch x AP drop.

The footage highlights strong demand and anticipation for the limited-edition collaboration, with fans remaining on the sidewalk overnight in hopes of securing one of the releases when the store opens.